While popular social networks and messenger apps can be useful for personal communication, they may not offer the same level of functionality or security that businesses need for effective internal communication and engagement creation. As more companies switch to remote work, it's important to choose the right communication tool that can help facilitate communication, collaboration, and productivity.
Dedicated engagement and communication app can offer several advantages over a popular messenger apps, including:
Focus on productivity
Dedicated engagement and communication platform is designed to help teams be more productive by focusing on work-related communication. Unlike social media networks and messenger apps, which can be a source of distraction, such apps are designed to help users stay focused on the topic, event or survey.
More structured communication
Engagement and communication apps are designed to facilitate more structured communication, with features such as themed chat channels. This can help keep conversations organized and reduce the chance of important messages getting lost.
Privacy and security
Many engagement and communication apps offer better privacy and security than traditional messenger apps. Features such as end-to-end encryption, two-factor authentication, and data backup can help ensure that sensitive information is kept safe and secure.
The importance of continuous communication within teams and companies has only increased with remote work. Communication needs to be much more interactive, collaborative and engaging. Messaging apps usually provide only chat functions, but with a dedicated platform, you can have features such as group messaging, different polls and surveys, events calendar, news feed and more. Such features make internal communication more rich and help team members feel involved in the company life, regardless of their location.
Overall, dedicated engagement and communication platforms are designed specifically for teams that need to collaborate and communicate effectively. While social media networks and messenger apps have their place, they are not designed for productivity and can be a source of distraction.