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  • Susan

How to engage millennials in the company?

Millennials, like many other generations, rely heavily on technology and digital communication channels to stay connected and informed. Therefore, internal communication apps can be an effective tool for engaging and communicating with millennials in the workplace.

An internal communication app provides a centralised platform for employees to communicate, collaborate, and share information, making it easier for millennials to stay connected and up-to-date with company news and updates.

Some benefits of using an internal communication app for engaging millennials include:

  1. Increased engagement: Millennials are more likely to engage with an internal communication app than traditional communication methods such as email or in-person meetings.

  2. Improved collaboration: A communication app can facilitate collaboration, making it easier for them to work together on projects and share ideas.

  3. Easy access to information: With an internal communication app, millennials can quickly access information they need from their mobile devices or computers, making it easier for them to stay informed and productive.

  4. Enhanced productivity: The communication app can help streamline communication and reduce the need for time-consuming meetings or emails, allowing them to focus on work and be more productive.

Starting a communication app in a company where millennials are working may not necessarily be hard, but it does require careful planning and implementation. The success of a communication app depends on various factors such as the app's usability, user-friendliness, and effectiveness in addressing the communication needs of the employees.

Some of the key considerations when starting a communication app in a company where millennials are working include:

  1. Ensuring that the app is mobile-friendly and accessible on multiple devices, as millennials are more likely to use their smartphones and tablets to access communication apps.

  2. Identifying the most common communication challenges faced by employees and ensuring that the app addresses those challenges effectively.

  3. Promoting the app's benefits and encouraging employees to use it by providing training and resources on how to use it effectively.

  4. Establishing clear guidelines on how the app should be used, including appropriate language and tone, response times, and expectations around its use.

  5. Ensuring that the app is secure and meets data privacy requirements to protect sensitive information.

  6. Continuously monitoring the app's usage and engagement metrics to identify areas for improvement and refine your communication strategies.

Starting a communication app in a company where millennials are working requires a thoughtful and strategic approach that focuses on addressing the communication needs of the employees effectively.

A FellowUp can be an effective way to introduce employees to the benefits of using a communication app where millennials work. An app includes features for information sharing, collaboration, and employee satisfaction measurement tools, such as surveys and polls, which are all important aspects of internal communication in a workplace. By using a FellowUp app as a starting point, companies can build on the platform and add additional features and capabilities over time to create a more comprehensive internal communication app.

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